Privacy Policy

Privacy Policy

Introduction

Welcome to https://off-road-performance-parts-brownsville.rgv4x4shop.com! We are committed to maintaining a transparent and secure online environment for our valued customers. This Privacy Policy explains how we, Off-Road Performance Parts Brownsville (referred to as “we,” “us,” or “our” in this document), handle the personal information of users who interact with our website, applications, services, and products.

Scope

This policy covers all aspects of our digital presence, including but not limited to:

  1. Our official website at https://off-road-performance-parts-brownsville.rgv4x4shop.com.
  2. Any mobile applications or software we develop or partner with.
  3. Online services and tools offered through our platform.
  4. Interactions between our users and our digital assets.

Please note that this policy does not extend to third-party websites, applications, or services linked from our platform. These external entities have their own privacy policies, and we encourage you to review them before providing any personal information.

Processing Activities

This Privacy Policy outlines the following activities we engage in with regard to your personal data:

  1. Account Management: We collect and process data when you create an account on our platform, including name, contact details, and login credentials.
  2. Transactions: Financial and payment information is securely processed for purchases or other transactions made through our services.
  3. Communication: We may reach out to users via email, phone, or SMS for updates, newsletters, promotions, or customer support.
  4. Analytics and Personalization: Your interactions with our platform help us tailor content and enhance your user experience.

Personal Data Collection

We collect several categories of personal data to provide and improve our services:

  1. Account Information: This includes your name, email address, user ID, and password hash for secure login.
  2. Payment Details: Cardholder name, card number, expiration date, and security codes for processing transactions securely.
  3. Financial Records: Transaction history, billing addresses, and other financial data related to purchases or subscriptions.
  4. Purchase Data: Products or services acquired through our platform, including quantities, order dates, and shipping addresses.
  5. Device Identifiers: Unique identifiers from your mobile device or browser for personalization and analytics (e.g., IP address, device ID).
  6. Location Information: Geolocation data to provide location-based services or personalized content.
  7. Feedback and Reviews: User-provided comments, ratings, and reviews to improve our products and services.
  8. Social Media Handles: Data from social media platforms when you choose to log in via these services (if applicable).
  9. Product Preferences: Information about your interests, preferences, and browsing behavior on our site.

We obtain this data through direct user input, automatic collection by our systems, and third-party sources who provide us with aggregated or de-identified information.

Cookies

We use cookies to enhance your experience on our website:

  1. Strictly Necessary: These cookies are essential for the basic functionality of our platform and cannot be disabled. They ensure secure login, session management, and enable online transactions.
  2. Preference Cookies: We use these to remember settings you’ve chosen, such as language preferences or layout options.
  3. Analytics Cookies: Our analytics tools use them to gather data about your activity on our site, providing insights for improvement.

Users can control non-essential cookies through our Cookie Manager, allowing you to customize your privacy settings.

Data Retention and Deletion

We adhere to the principle of data minimization, retaining personal data only for as long as necessary:

  1. Legal Requirements: We may be required by law or regulatory bodies to keep certain data for specific periods.
  2. Business Needs: Personal data is retained while it is necessary for providing services, resolving disputes, and enforcing our terms of use.
  3. User Consent: In some cases, we retain data based on your consent, which can be withdrawn at any time.

Once the retention period expires or when you request deletion, your personal information will be securely deleted or anonymized.

Your Rights

Depending on your location, you have various rights regarding your personal data:

  1. Access: You have the right to request access to and receive a copy of your personal data held by us.
  2. Rectification: Correct any inaccurate or incomplete personal data we hold about you.
  3. Erasure (Right to be Forgotten): Request the deletion of your personal data under certain circumstances, such as when processing is no longer necessary.
  4. Restriction: Limit our use of your personal data in specific situations.
  5. Data Portability: Receive your personal data in a structured, commonly used format and transfer it to another controller.
  6. Objection: Object to the processing of your data for specific purposes.
  7. Non-Discrimination: Be free from discrimination when exercising any of your rights.

To exercise these rights or file appeals/complaints, please contact our dedicated privacy team at your earliest convenience.

Changes to Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website, with an updated revision date. We encourage users to review this policy periodically to stay informed about how we protect their personal information.

Contact Us

For inquiries, unsubscribe requests, or data-related matters, please reach out to our privacy team:

We value your trust in us and are committed to maintaining a safe and secure online environment.